Matsuyama Castle, Ehime
Photo: Matsuyama Castle, Ehime · Tuan P. / Unsplash

Toon City Housing Market Report 2025

Data updated 2026-11-10 · Source: MLIT transaction price survey, 2005 Q3–2026 Q2

Key figures for 2025

Median house price (land + building)
¥13.0M
Residential land per m² (sales)
¥26k/m²
-42.2% over 5 years
Transactions in 2025
68
#3 of 10 areas in Ehime by price per m²

What the data says

The trend has turned down

After rising earlier, house prices per m² have slipped by about 3.2% a year over the last five years. That often reflects weaker local demand, so check vacancy and population trends before buying.

Outperforming Ehime

Per m², houses here are 27% above the Ehime average. The premium has grown from 1% ten years ago, so Toon City has been outperforming its surroundings.

Being near a station is worth a lot

Houses within a 5-minute walk of a station sell for about 31% more per m² than those 11–15 minutes away. If budget is tight, a longer walk is the quickest way to cut the price.

Sales are thinning out

Transactions are down about 23% on the previous three years. Fewer sales mean less choice and slower resale, so allow more time to sell later.

What a typical purchase costs

Half of all house sales last year were between ¥7.4M and ¥18.8M. Listings outside that range are either unusual properties or worth a closer look.

A shrinking population

The population fell 3.3% between 2020 and 2025 (−5.6% for the wider area). More people moved out than in during 2025 (about 23.3 per 1,000 residents), which weakens long-term housing demand. Households still grew 0.5% as people live in smaller households, which supports demand for smaller homes even as the population shrinks.

Typical vacancy

17.3% of homes were empty in 2023 (19.8% for the wider area), and 6.5% were empty without being for rent, for sale or used as second homes. The level of abandoned homes is around the national norm.

Moderate earthquake risk

The government's seismic model gives a 47% chance of shaking of intensity 6-lower or stronger in the next 30 years (55% for the wider area). Post-1981 buildings are designed for this level of shaking, but check ground conditions and insurance.

Official land prices are still falling

On the government's fixed benchmark sites, which are valued the same way every year, residential land prices changed 0% in the year to January 2026 and -4% over five years. Because these sites don't change, this is the cleanest measure of land value trends.

Little exposure to flooding

Very few of the official benchmark sites here fall in flood, tsunami or landslide zones, so most typical neighbourhoods are outside mapped hazard areas.

Living in Toon City: people, homes and risks

Population 2025
32,781
-3.3% since 2020
Ehime: -5.6%
Net moves in 2025
-763
-23.28 per 1,000 residents
Ehime: -4.52
Vacant homes (2023)
17.3%
6.5% empty and not for rent or sale
Ehime: 19.8%
Median rent (2023)
¥44k
per month, all rented homes
Ehime: ¥45k
Strong earthquake risk
46.5%
chance of shaking of intensity 6-lower or more within 30 years
Ehime: 55.1%
Official land price 2026
¥38k/m²
-0.3% in a year · -3.8% in 5 years
Ehime: ¥41k/m²
Flood exposure
0.0%
of 8 benchmark sites in a worst-case flood zone (0.0% 3 m or deeper)
Ehime: 58.8%
Landslide exposure
0.0%
of 8 benchmark sites in a landslide warning area
Ehime: 4.6%

Check flood, landslide and tsunami zones for a specific address on the government hazard map ↗

Sources: 2025 Census (preliminary), 2025 Internal Migration Report, 2023 Housing and Land Survey (Statistics Bureau of Japan); J-SHIS seismic hazard model (NIED, 2024); Land Price Publication (MLIT). Earthquake probability is measured at the municipal center.

Example sales in Toon City

Real transactions from the last four quarters, picked near the lower (20th percentile), middle and upper (80th percentile) price points. Locations are shown at district level, as published by MLIT.

House

Lower-priced2026 Q1

¥4.5M

¥33k/m²

  • Yamanouchi
  • Yokogawara
  • Land 400 m² · floor 135 m²
  • Built 1950 (76 yrs) · Wood
Typical2025 Q4

¥13.0M

¥124k/m²

  • Nishinooka
  • Ushibuchi Danchi · 7 min walk
  • Land 230 m² · floor 105 m²
  • Built 1977 (48 yrs) · Wood
Higher-priced2025 Q4

¥32.0M

¥267k/m²

  • Hinokuchi
  • Yokogawara · 5 min walk
  • Land 135 m² · floor 120 m²
  • Built 2008 (17 yrs) · Light steel
Median transaction price by year
¥0¥10.0M¥20.0M¥30.0M2007200920112013201520172019202120232025
Show data table
YearHouse
2007¥17.0M
2008¥16.5M
2009¥18.0M
2010¥12.0M
2012¥12.0M
2013¥18.0M
2014¥15.0M
2015¥15.5M
2016–
2017¥11.0M
2018¥22.0M
2019¥17.0M
2020¥20.0M
2021¥10.0M
2022¥18.0M
2023¥16.0M
2024¥16.0M
2025¥13.0M
Median price per m² by year
¥0¥50k¥100k¥150k¥200k2007200920112013201520172019202120232025
Show data table
YearHouseLand
2007¥139k/m²¥61k/m²
2008¥127k/m²¥34k/m²
2009¥134k/m²–
2010¥87k/m²¥44k/m²
2012¥105k/m²¥21k/m²
2013¥125k/m²¥52k/m²
2014¥91k/m²¥46k/m²
2015¥133k/m²¥32k/m²
2016–¥36k/m²
2017¥91k/m²¥46k/m²
2018¥141k/m²¥48k/m²
2019¥98k/m²¥50k/m²
2020¥170k/m²¥45k/m²
2021¥79k/m²¥34k/m²
2022¥183k/m²¥34k/m²
2023¥133k/m²¥38k/m²
2024¥138k/m²¥33k/m²
2025¥90k/m²¥26k/m²
Price per m² by building age (2021–2025 sales)
¥0¥100k¥200k¥300k05101520253035404550
Show data table
Building age (years)House
0¥293k/m²
50¥74k/m²

Prices near train stations in Toon City

Sales from 2023–2025, grouped by nearest station.

StationMedian used condo priceCondo price per m²Median house price (land + building)Walk (min)Sales
Yokogawara (横河原)––¥12.0M935
Ushibuchi Danchi (牛渕団地前)––¥17.0M811
Minara (見奈良)––¥15.0M711

How much does a house cost in Toon City?

The median house sale, including the land, was ¥13.0M in 2025 across 24 sales.

Are property prices in Toon City going up?

Over the five years to 2025, residential land prices changed -42.2%.

About this data

Figures are medians of real transactions reported to Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) through its quarterly price survey. House prices per m² divide the total price (land and building) by the floor area. Medians based on fewer than 20 sales are not shown. The latest quarters are preliminary and are revised as more survey responses arrive.

Information only, not investment advice.