Matsuyama Castle, Ehime
Photo: Matsuyama Castle, Ehime · Tuan P. / Unsplash

Ehime Housing Market 2025: Matsuyama Softens as People Leave

Data updated 2026-11-10 · Source: MLIT transaction price survey, 2005 Q3–2026 Q2

Key figures for 2025

Median used condo price
¥14.0M
¥213k/m²
Median house price (land + building)
¥13.0M
-5.6% vs 2024
Residential land per m² (sales)
¥40k/m²
+21.2% over 5 years
Transactions in 2025
2,335
#39 of 47 areas in Japan by price per m²

Among the fastest outflows in Japan

In 2025 about 5,700 more people left Ehime than arrived, a net loss of 4.5 per 1,000 residents, one of the highest rates in Japan. The population fell 5.6% between 2020 and 2025, and households fell too. 12.2% of homes are abandoned, about twice the national rate.

Prices turning down

Condo prices per m² have edged down over the last five years, and Matsuyama's are about 12% lower. On the government's fixed benchmark sites, residential land fell about 3.5% and commercial land about 3% over five years. Matsuyama's castle area became a government urban renewal zone in 2024, which may support the center.

Cheap relative to rent

A median condo costs about 26 years of the local median rent. Condos lose a quarter of their value by about 12 years old.

Hazards

Ehime faces a 55% chance of 6-lower shaking within 30 years. About 25% of benchmark sites are in tsunami inundation zones and about 5% in landslide warning areas; the 2018 floods hit southern Ehime hard.

Living in Ehime: people, homes and risks

Population 2025
1,260,088
-5.6% since 2020
Japan: -2.5%
Net moves in 2025
-5,694
-4.52 per 1,000 residents
Vacant homes (2023)
19.8%
12.2% empty and not for rent or sale
Japan: 13.8%
Median rent (2023)
¥45k
per month, all rented homes
Japan: ¥57k
Strong earthquake risk
55.1%
chance of shaking of intensity 6-lower or more within 30 years
Japan: 38.4%
Official land price 2026
¥41k/m²
-0.4% in a year · -3.5% in 5 years
Japan: ¥74k/m²
Flood exposure
58.8%
of 240 benchmark sites in a worst-case flood zone (5.8% 3 m or deeper)
Japan: 42.6%
Tsunami exposure
24.6%
of 240 benchmark sites in a tsunami inundation zone
Japan: 7.8%
Landslide exposure
4.6%
of 240 benchmark sites in a landslide warning area
Japan: 2.6%

Urban renewal zones

Areas designated by the national government for priority redevelopment, with relaxed planning rules and financial support for large projects.

  • Matsuyama Castle area · 135 ha · designated 2024

Check flood, landslide and tsunami zones for a specific address on the government hazard map ↗

Sources: 2025 Census (preliminary), 2025 Internal Migration Report, 2023 Housing and Land Survey (Statistics Bureau of Japan); J-SHIS seismic hazard model (NIED, 2024); Land Price Publication (MLIT). Earthquake probability is measured at the municipal center.

Example sales in Ehime

Real transactions from the last four quarters, picked near the lower (20th percentile), middle and upper (80th percentile) price points. Locations are shown at district level, as published by MLIT.

Condo

Lower-priced2025 Q4

¥4.8M

¥192k/m²

  • Hommachi, Matsuyama City
  • Hommachi 6 · 0 min walk
  • 1R · 25 m²
  • Built 1981 (44 yrs)
Typical2026 Q2

¥14.0M

¥187k/m²

  • Higashinagato, Matsuyama City
  • Hommachi 6 · 28 min walk
  • 3LDK · 75 m²
  • Built 1991 (35 yrs)
Higher-priced2026 Q2

¥25.0M

¥200k/m²

  • Iwaidani, Matsuyama City
  • Kamiichiman · 21 min walk
  • 3LDK · 125 m²
  • Built 1990 (36 yrs) · RC

House

Lower-priced2026 Q2

¥3.3M

¥35k/m²

  • Nakanishicho, Niihama City
  • Niihama
  • Land 280 m² · floor 95 m²
  • Built 1995 (31 yrs)
Typical2026 Q2

¥12.0M

¥92k/m²

  • Showamachi, Matsuyama City
  • Kamiichiman · 3 min walk
  • Land 95 m² · floor 130 m²
  • Built 1988 (38 yrs) · RC
Higher-priced2026 Q2

¥29.0M

¥290k/m²

  • Kumekubotamachi, Matsuyama City
  • Kume · 16 min walk
  • Land 130 m² · floor 100 m²
  • Built 2026 (0 yrs) · Wood
Median transaction price by yearCondos now cost more than houses — Since 2023, the median used condo has sold for more than the median house with its land, reversing the earlier pattern. Since then condo prices have moved +8% while house prices moved -13%. Condo demand is concentrated in central, well-connected locations, while many houses sold are older homes in outlying areas where prices are flat or falling. Buyers are paying for convenience over space.
¥0¥5.0M¥10.0M¥15.0M¥20.0M2007200920112013201520172019202120232025
Show data table
YearCondoHouse
2007¥11.0M¥19.0M
2008¥14.0M¥18.0M
2009¥13.0M¥17.0M
2010¥13.0M¥17.0M
2011¥11.0M¥16.0M
2012¥11.0M¥16.0M
2013¥12.0M¥16.0M
2014¥11.0M¥15.0M
2015¥13.0M¥16.0M
2016¥12.0M¥15.0M
2017¥11.0M¥16.0M
2018¥13.0M¥15.0M
2019¥12.5M¥13.0M
2020¥16.5M¥15.0M
2021¥14.0M¥15.0M
2022¥13.0M¥15.0M
2023¥15.0M¥13.0M
2024¥13.5M¥12.0M
2025¥14.0M¥13.0M
2026 (partial)¥15.5M¥12.0M
Median price per m² by yearHouses are the better deal on space — A m² of house floor space costs about 57% less than a m² of condo, even though the house price includes land. If you need room more than convenience, a house buys considerably more space. That gap has widened over the decade as condo prices pulled ahead.
¥0¥100k¥200k¥300k2007200920112013201520172019202120232025
Show data table
YearCondoHouseLand
2007¥176k/m²¥146k/m²¥51k/m²
2008¥200k/m²¥133k/m²¥49k/m²
2009¥185k/m²¥133k/m²¥44k/m²
2010¥185k/m²¥128k/m²¥44k/m²
2011¥175k/m²¥118k/m²¥45k/m²
2012¥169k/m²¥113k/m²¥42k/m²
2013¥175k/m²¥120k/m²¥42k/m²
2014¥180k/m²¥108k/m²¥36k/m²
2015¥184k/m²¥115k/m²¥37k/m²
2016¥185k/m²¥108k/m²¥39k/m²
2017¥169k/m²¥115k/m²¥33k/m²
2018¥186k/m²¥117k/m²¥38k/m²
2019¥185k/m²¥100k/m²¥34k/m²
2020¥240k/m²¥106k/m²¥33k/m²
2021¥213k/m²¥113k/m²¥36k/m²
2022¥200k/m²¥105k/m²¥38k/m²
2023¥215k/m²¥96k/m²¥38k/m²
2024¥200k/m²¥92k/m²¥37k/m²
2025¥213k/m²¥87k/m²¥40k/m²
2026 (partial)¥212k/m²¥77k/m²¥39k/m²
Price per m² by building age (2021–2025 sales)How condos age here — In recent sales, condos lose about a quarter of their per-m² value by around 12 years old and half by around 27. Prices keep falling by roughly 3.1% a year even after 25 years, so older condos here are cheap for a reason. Check the repair fund and rebuild plans.
¥0¥100k¥200k¥300k¥400k05101520253035404550
Show data table
Building age (years)CondoHouse
0–¥300k/m²
1–¥291k/m²
2–¥288k/m²
3–¥270k/m²
4–¥245k/m²
5¥357k/m²¥239k/m²
6¥390k/m²¥225k/m²
7–¥230k/m²
8¥357k/m²¥218k/m²
9–¥191k/m²
10–¥228k/m²
11–¥200k/m²
12¥289k/m²¥218k/m²
13¥294k/m²¥179k/m²
14¥267k/m²¥161k/m²
15¥311k/m²¥150k/m²
16¥235k/m²¥167k/m²
17¥294k/m²¥148k/m²
18¥254k/m²¥139k/m²
19¥213k/m²¥130k/m²
20¥268k/m²¥145k/m²
21¥253k/m²¥119k/m²
22¥257k/m²¥130k/m²
23–¥131k/m²
24¥217k/m²¥126k/m²
25¥217k/m²¥111k/m²
26–¥104k/m²
27¥169k/m²¥103k/m²
28¥188k/m²¥98k/m²
29¥165k/m²¥114k/m²
30¥137k/m²¥105k/m²
31¥136k/m²¥95k/m²
32¥110k/m²¥82k/m²
33¥133k/m²¥75k/m²
34¥131k/m²¥85k/m²
35¥127k/m²¥92k/m²
36¥107k/m²¥80k/m²
37¥100k/m²¥79k/m²
38–¥72k/m²
39–¥64k/m²
40¥135k/m²¥64k/m²
41¥85k/m²¥77k/m²
42–¥80k/m²
43–¥79k/m²
44–¥65k/m²
45–¥48k/m²
46–¥53k/m²
47–¥50k/m²
48–¥40k/m²
49–¥56k/m²
50¥22k/m²¥43k/m²
Condo price per m² by construction period
¥0¥100k¥200k¥300k¥400k2007200920112013201520172019202120232025

Each line follows buildings from one construction period over time. 1981 is when Japan's current earthquake-resistance standard (shin-taishin) took effect.

Show data table
Year1981-20002001-20102011-2020
2007¥175k/m²––
2008¥185k/m²¥277k/m²–
2009¥163k/m²¥300k/m²–
2010¥157k/m²¥306k/m²–
2011¥143k/m²¥288k/m²–
2012¥147k/m²¥250k/m²–
2013¥156k/m²¥259k/m²–
2014¥147k/m²¥243k/m²–
2015¥140k/m²¥253k/m²¥310k/m²
2016¥157k/m²¥276k/m²–
2017¥144k/m²¥302k/m²–
2018¥154k/m²¥257k/m²–
2019¥138k/m²¥257k/m²–
2020¥175k/m²¥275k/m²¥371k/m²
2021¥152k/m²¥253k/m²¥368k/m²
2022¥141k/m²¥262k/m²¥371k/m²
2023¥154k/m²¥292k/m²–
2024¥156k/m²¥235k/m²–
2025¥140k/m²¥300k/m²¥324k/m²
2026 (partial)¥150k/m²––
House price per m² by construction period
¥0¥100k¥200k¥300k2007200920112013201520172019202120232025

Each line follows buildings from one construction period over time. 1981 is when Japan's current earthquake-resistance standard (shin-taishin) took effect.

Show data table
Year1971-19801981-20002001-20102011-2020
2007¥111k/m²¥136k/m²¥252k/m²–
2008¥100k/m²¥124k/m²¥250k/m²–
2009¥94k/m²¥126k/m²¥245k/m²–
2010¥91k/m²¥110k/m²¥236k/m²¥255k/m²
2011¥81k/m²¥109k/m²¥200k/m²¥254k/m²
2012¥84k/m²¥104k/m²¥156k/m²¥255k/m²
2013¥80k/m²¥115k/m²¥156k/m²¥250k/m²
2014¥79k/m²¥101k/m²¥165k/m²¥250k/m²
2015¥76k/m²¥106k/m²¥154k/m²¥253k/m²
2016¥74k/m²¥103k/m²¥148k/m²¥255k/m²
2017¥77k/m²¥100k/m²¥155k/m²¥267k/m²
2018¥71k/m²¥92k/m²¥150k/m²¥273k/m²
2019¥61k/m²¥88k/m²¥154k/m²¥275k/m²
2020¥60k/m²¥97k/m²¥157k/m²¥270k/m²
2021¥58k/m²¥102k/m²¥151k/m²¥251k/m²
2022¥64k/m²¥100k/m²¥148k/m²¥224k/m²
2023¥59k/m²¥90k/m²¥132k/m²¥232k/m²
2024¥46k/m²¥88k/m²¥138k/m²¥232k/m²
2025¥42k/m²¥70k/m²¥139k/m²¥230k/m²
2026 (partial)¥44k/m²¥82k/m²––

Prices by area in Ehime

Median prices for 2025. Sorted by condo price per m² (or house price per m² where there are few condo sales).

AreaCondo price per m²Median used condo priceMedian house price (land + building)Residential land per m² (sales)Condo 5-yr change
Matsuyama City¥214k/m²¥14.0M¥21.5M¥80k/m²-11.8%
Masaki Town, Iyo County––¥28.0M¥57k/m²–
Toon City––¥13.0M¥26k/m²–
Shikokuchuo City––¥17.0M¥21k/m²–
Imabari City––¥7.0M¥27k/m²–
Niihama City––¥6.0M¥21k/m²–
Saijo City––¥7.9M¥17k/m²–
Uwajima City––¥5.0M¥25k/m²–
Iyo City––¥5.0M¥40k/m²–
Yawatahama City––¥5.0M––
Ozu City–––¥19k/m²–

Prices near train stations in Ehime

Sales from 2023–2025, grouped by nearest station.

StationMedian used condo priceCondo price per m²Median house price (land + building)Walk (min)Sales
Niihama (新居浜)¥12.0M¥145k/m²¥9.3M19257
Imabari (今治)¥14.5M¥207k/m²¥11.0M16187
Iyo Tachibana (いよ立花)¥14.0M¥175k/m²¥20.0M8142
Iyo Saijo (伊予西条)¥14.0M¥200k/m²¥13.0M15128
Uwajima (宇和島)––¥5.8M18115
Yogo(Ehime) (余戸)––¥23.0M12102
Doida (土居田)¥10.3M¥148k/m²¥28.0M1097
Hommachi 6 (本町6丁目)¥8.3M¥141k/m²¥20.0M1281
Yawatahama (八幡浜)––¥6.3M1674
Katsuyamacho (勝山町)¥31.5M¥424k/m²¥24.0M871
Kawanoe (川之江)––¥12.5M1870
Kinuyama (衣山)¥3.7M¥127k/m²¥23.0M1166
Iyo Tomita (伊予富田)––¥8.4M2066
Iyo Mishima (伊予三島)––¥20.0M2066
Dogo Park (道後公園)¥19.0M¥273k/m²¥29.0M1165

Used condo prices by layout in Ehime

Sales from 2023–2025.

LayoutMedian used condo priceTypical sizeSales
3LDK¥17.0M70 m²212
2LDK¥17.0M65 m²66
4LDK¥16.0M85 m²58
1K¥2.0M20 m²40
1LDK¥14.5M45 m²14
1DK¥3.1M27.5 m²14
2DK¥7.5M50 m²11

How much does an apartment cost in Ehime?

The median used condo (mansion) in Ehime sold for ¥14.0M in 2025, about ¥213k/m², based on 169 recorded sales.

How much does a house cost in Ehime?

The median house sale, including the land, was ¥13.0M in 2025 across 1030 sales.

Are property prices in Ehime going up?

Over the five years to 2025, condo prices per m² changed -11.1% and residential land prices changed +21.2%.

About this data

Figures are medians of real transactions reported to Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) through its quarterly price survey. House prices per m² divide the total price (land and building) by the floor area. Medians based on fewer than 20 sales are not shown. The latest quarters are preliminary and are revised as more survey responses arrive.

Information only, not investment advice.