Matsuyama Castle, Ehime
Photo: Matsuyama Castle, Ehime · Tuan P. / Unsplash

Masaki Town, Iyo County Housing Market Report 2025

Data updated 2026-11-10 · Source: MLIT transaction price survey, 2005 Q3–2026 Q2

Key figures for 2025

Median house price (land + building)
¥28.0M
Residential land per m² (sales)
¥57k/m²
+29.5% over 5 years
Transactions in 2025
53
#2 of 10 areas in Ehime by price per m²

What the data says

Price growth is speeding up

House values per m² have risen about 15.3% a year over the past five years, faster than the 10.1% a year of the five years before. Buyers waiting for a dip have so far been paying more each year, and that has not yet changed.

Outperforming Ehime

Per m², houses here are 153% above the Ehime average. The premium has grown from 70% ten years ago, so Masaki Town, Iyo County has been outperforming its surroundings.

Station distance barely matters

Houses 11–15 minutes from a station sell for similar or higher prices than those near one, which usually means buyers here drive or value quiet residential streets.

Sales are thinning out

Transactions are down about 19% on the previous three years. Fewer sales mean less choice and slower resale, so allow more time to sell later.

What a typical purchase costs

Half of all house sales last year were between ¥15.0M and ¥32.0M. Listings outside that range are either unusual properties or worth a closer look.

A shrinking population

The population fell 2.1% between 2020 and 2025 (−5.6% for the wider area). More people moved in than out in 2025, a net gain of about 3.9 per 1,000 residents, so demand for homes is being topped up by newcomers. Households still grew 2.6% as people live in smaller households, which supports demand for smaller homes even as the population shrinks.

Typical vacancy

9.4% of homes were empty in 2023 (19.8% for the wider area), and 5.7% were empty without being for rent, for sale or used as second homes. The level of abandoned homes is around the national norm.

High earthquake risk

The government's seismic model gives a 70% chance of shaking of intensity 6-lower or stronger in the next 30 years (55% for the wider area). Check the building's earthquake standard (post-1981, ideally post-2000 for wooden houses) and consider earthquake insurance.

Official land prices are edging up

On the government's fixed benchmark sites, which are valued the same way every year, residential land prices changed +1% in the year to January 2026 and 0% over five years. Because these sites don't change, this is the cleanest measure of land value trends.

Significant flood risk

Of the official land-price benchmark sites here, which sit in typical neighbourhoods, 100% are inside the worst-case flood zone (40% with expected depths of 3 m or more), 80% are in a tsunami inundation zone. Most worst-case flood zones are shallow (under 0.5 m) at the edges, so depth matters as much as the share. Check the hazard map for any specific address before buying.

Living in Masaki Town, Iyo County: people, homes and risks

Population 2025
29,004
-2.1% since 2020
Ehime: -5.6%
Net moves in 2025
+113
+3.9 per 1,000 residents
Ehime: -4.52
Vacant homes (2023)
9.4%
5.7% empty and not for rent or sale
Ehime: 19.8%
Median rent (2023)
¥39k
per month, all rented homes
Ehime: ¥45k
Strong earthquake risk
69.5%
chance of shaking of intensity 6-lower or more within 30 years
Ehime: 55.1%
Official land price 2026
¥61k/m²
+0.6% in a year · -0.2% in 5 years
Ehime: ¥41k/m²
Flood exposure
100.0%
of 5 benchmark sites in a worst-case flood zone (40.0% 3 m or deeper)
Ehime: 58.8%
Tsunami exposure
80.0%
of 5 benchmark sites in a tsunami inundation zone
Ehime: 24.6%
Landslide exposure
0.0%
of 5 benchmark sites in a landslide warning area
Ehime: 4.6%

Check flood, landslide and tsunami zones for a specific address on the government hazard map ↗

Sources: 2025 Census (preliminary), 2025 Internal Migration Report, 2023 Housing and Land Survey (Statistics Bureau of Japan); J-SHIS seismic hazard model (NIED, 2024); Land Price Publication (MLIT). Earthquake probability is measured at the municipal center.

Example sales in Masaki Town, Iyo County

Real transactions from the last four quarters, picked near the lower (20th percentile), middle and upper (80th percentile) price points. Locations are shown at district level, as published by MLIT.

House

Lower-priced2025 Q4

¥13.0M

¥104k/m²

  • Oaza Kitakuroda
  • Jizomachi · 6 min walk
  • Land 160 m² · floor 125 m²
  • Built 1995 (30 yrs) · Light steel
Typical2026 Q1

¥31.0M

¥365k/m²

  • Oaza Nakagawara
  • Kita Iyo · 20 min walk
  • Land 190 m² · floor 85 m²
  • Built 2026 (0 yrs) · Wood
Higher-priced2025 Q3

¥35.0M

¥318k/m²

  • Oaza Kitakuroda
  • Jizomachi · 4 min walk
  • Land 185 m² · floor 110 m²
  • Built 2026 (0 yrs) · Wood
Median transaction price by yearA jump driven by what sold — The median house price rose 65% between 2023 and 2025. Per m², prices rose only 29%, so most of the jump comes from larger or higher-end properties changing hands, not from the same homes getting that much more expensive. With only 31 house sales in 2025, a handful of expensive deals can move the median a lot.
¥0¥10.0M¥20.0M¥30.0M2007200920112013201520172019202120232025
Show data table
YearHouse
2007–
2008–
2009¥24.0M
2010–
2011¥20.5M
2012–
2013¥14.0M
2014¥18.5M
2015¥20.0M
2016¥20.5M
2017¥16.0M
2018¥18.0M
2019¥16.0M
2020¥17.5M
2021¥13.5M
2022¥21.0M
2023¥17.0M
2024¥24.0M
2025¥28.0M
Median price per m² by year
¥0¥100k¥200k¥300k2007200920112013201520172019202120232025
Show data table
YearHouseLand
2007–¥70k/m²
2008–¥53k/m²
2009¥204k/m²¥71k/m²
2010–¥36k/m²
2011¥157k/m²¥70k/m²
2012–¥33k/m²
2013¥137k/m²¥43k/m²
2014¥171k/m²¥50k/m²
2015¥208k/m²¥48k/m²
2016¥123k/m²¥47k/m²
2017¥119k/m²¥51k/m²
2018¥129k/m²¥49k/m²
2019¥115k/m²¥48k/m²
2020¥108k/m²¥44k/m²
2021¥117k/m²¥60k/m²
2022¥176k/m²¥59k/m²
2023¥150k/m²¥48k/m²
2024¥260k/m²¥45k/m²
2025¥194k/m²¥57k/m²
Price per m² by building age (2021–2025 sales)
¥0¥100k¥200k¥300k¥400k05101520253035404550
Show data table
Building age (years)House
0¥278k/m²
1¥320k/m²
50¥71k/m²

Prices near train stations in Masaki Town, Iyo County

Sales from 2023–2025, grouped by nearest station.

StationMedian used condo priceCondo price per m²Median house price (land + building)Walk (min)Sales
Masaki(Ehime) (松前)––¥19.0M1030
Jizomachi (地蔵町)––¥28.0M825
Koizumi(Ehime) (古泉)––¥21.5M1112
Kita Iyo (北伊予)––¥20.5M1610

How much does a house cost in Masaki Town, Iyo County?

The median house sale, including the land, was ¥28.0M in 2025 across 31 sales.

Are property prices in Masaki Town, Iyo County going up?

Over the five years to 2025, residential land prices changed +29.5%.

About this data

Figures are medians of real transactions reported to Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) through its quarterly price survey. House prices per m² divide the total price (land and building) by the floor area. Medians based on fewer than 20 sales are not shown. The latest quarters are preliminary and are revised as more survey responses arrive.

Information only, not investment advice.