Matsuyama Castle, Ehime
Photo: Matsuyama Castle, Ehime · Tuan P. / Unsplash

Matsuyama City Housing Market Report 2025

Data updated 2026-11-10 · Source: MLIT transaction price survey, 2005 Q3–2026 Q2

Key figures for 2025

Median used condo price
¥14.0M
¥214k/m²
Median house price (land + building)
¥21.5M
-4.5% vs 2024
Residential land per m² (sales)
¥80k/m²
+14.3% over 5 years
Transactions in 2025
1,032
#1 of 10 areas in Ehime by price per m²

What the data says

Prices are still rising, but more slowly

Growth has cooled to about 0.1% a year, down from 2.9% a year in the previous five years. This looks more like a maturing market than a turning point, and it gives buyers a bit more room to negotiate.

Moving with Ehime

Per m², condos here are 5% above the Ehime average. That position has barely changed in ten years, so it moves with the wider market.

Being near a station is worth a lot

Condos within a 5-minute walk of a station sell for about 98% more per m² than those 11–15 minutes away. If budget is tight, a longer walk is the quickest way to cut the price.

A family market

61% of recent condo sales have three or more bedrooms. Demand comes mainly from owner-occupier families, which tends to make prices steadier but rental yields lower.

Sales are thinning out

Transactions are down about 12% on the previous three years. Fewer sales mean less choice and slower resale, so allow more time to sell later.

What a typical purchase costs

Half of all condo sales last year were between ¥4.9M and ¥24.0M. Listings outside that range are either unusual properties or worth a closer look.

A shrinking population

The population fell 2.8% between 2020 and 2025 (−5.6% for the wider area). Moves in and out roughly balanced in 2025. Households still grew 0.6% as people live in smaller households, which supports demand for smaller homes even as the population shrinks.

Typical vacancy

15% of homes were empty in 2023 (19.8% for the wider area), and 6.7% were empty without being for rent, for sale or used as second homes. The level of abandoned homes is around the national norm.

Buying vs renting

A median used condo costs about 25.1 years of the area's median rent (¥46k a month), compared with 26.2 years for the wider area. That is a middle-of-the-road ratio for Japan. Rents here cover all rented homes, so treat this as a rough guide.

Moderate earthquake risk

The government's seismic model gives a 47% chance of shaking of intensity 6-lower or stronger in the next 30 years (55% for the wider area). Post-1981 buildings are designed for this level of shaking, but check ground conditions and insurance.

Official land prices are edging up

On the government's fixed benchmark sites, which are valued the same way every year, residential land prices changed +0% in the year to January 2026 and 0% over five years. Because these sites don't change, this is the cleanest measure of land value trends.

Some flood or landslide exposure

Of the official land-price benchmark sites here, which sit in typical neighbourhoods, 78% are inside the worst-case flood zone, 8% are in a tsunami inundation zone. Most worst-case flood zones are shallow (under 0.5 m) at the edges, so depth matters as much as the share. Check the hazard map for any specific address before buying.

Government-backed redevelopment

This area includes national Urgent Urban Renewal Areas: Matsuyama Castle area. These allow larger, denser buildings and give big projects financial support, so expect new offices, shops and housing to keep reshaping the area.

Living in Matsuyama City: people, homes and risks

Population 2025
497,041
-2.8% since 2020
Ehime: -5.6%
Net moves in 2025
-671
-1.35 per 1,000 residents
Ehime: -4.52
Vacant homes (2023)
15.0%
6.7% empty and not for rent or sale
Ehime: 19.8%
Median rent (2023)
¥46k
per month, all rented homes
Ehime: ¥45k
Strong earthquake risk
47.1%
chance of shaking of intensity 6-lower or more within 30 years
Ehime: 55.1%
Official land price 2026
¥89k/m²
+0.2% in a year · 0.0% in 5 years
Ehime: ¥41k/m²
Flood exposure
78.2%
of 78 benchmark sites in a worst-case flood zone (1.3% 3 m or deeper)
Ehime: 58.8%
Tsunami exposure
7.7%
of 78 benchmark sites in a tsunami inundation zone
Ehime: 24.6%
Landslide exposure
2.6%
of 78 benchmark sites in a landslide warning area
Ehime: 4.6%

Urban renewal zones

Areas designated by the national government for priority redevelopment, with relaxed planning rules and financial support for large projects.

  • Matsuyama Castle area · 135 ha · designated 2024

Check flood, landslide and tsunami zones for a specific address on the government hazard map ↗

Sources: 2025 Census (preliminary), 2025 Internal Migration Report, 2023 Housing and Land Survey (Statistics Bureau of Japan); J-SHIS seismic hazard model (NIED, 2024); Land Price Publication (MLIT). Earthquake probability is measured at the municipal center.

Example sales in Matsuyama City

Real transactions from the last four quarters, picked near the lower (20th percentile), middle and upper (80th percentile) price points. Locations are shown at district level, as published by MLIT.

Condo

Lower-priced2025 Q3

¥4.2M

¥56k/m²

  • Doidamachi
  • Doida · 5 min walk
  • 3LDK · 75 m²
  • Built 1988 (37 yrs) · RC
Typical2026 Q2

¥14.0M

¥187k/m²

  • Higashinagato
  • Hommachi 6 · 28 min walk
  • 3LDK · 75 m²
  • Built 1991 (35 yrs)
Higher-priced2026 Q2

¥25.0M

¥200k/m²

  • Iwaidani
  • Kamiichiman · 21 min walk
  • 3LDK · 125 m²
  • Built 1990 (36 yrs) · RC

House

Lower-priced2026 Q1

¥9.0M

¥82k/m²

  • Hataderamachi
  • Dogo Onsen
  • Land 200 m² · floor 110 m²
  • Built 1982 (44 yrs) · Wood
Typical2026 Q1

¥22.0M

¥183k/m²

  • Kitakumemachi
  • Kita Kume · 19 min walk
  • Land 150 m² · floor 120 m²
  • Built 1990 (36 yrs) · Wood
Higher-priced2026 Q2

¥42.0M

¥124k/m²

  • Midorimachi
  • Red Cross Hospital · 4 min walk
  • Land 100 m² · floor 340 m²
  • Built 1991 (35 yrs) · RC
Median transaction price by year
¥0¥10.0M¥20.0M¥30.0M2007200920112013201520172019202120232025
Show data table
YearCondoHouse
2007¥10.0M¥24.0M
2008¥14.0M¥22.0M
2009¥13.0M¥22.0M
2010¥13.0M¥24.0M
2011¥11.0M¥23.0M
2012¥12.0M¥21.0M
2013¥13.0M¥21.0M
2014¥12.0M¥21.0M
2015¥14.0M¥23.0M
2016¥13.0M¥21.5M
2017¥14.0M¥22.0M
2018¥13.0M¥22.0M
2019¥13.0M¥22.0M
2020¥17.0M¥22.0M
2021¥15.0M¥22.0M
2022¥14.0M¥22.0M
2023¥15.5M¥21.0M
2024¥15.0M¥20.0M
2025¥14.0M¥21.5M
2026 (partial)¥16.0M¥22.0M
Median price per m² by yearHouses are the better deal on space — A m² of house floor space costs about 28% less than a m² of condo, even though the house price includes land. If you need room more than convenience, a house buys considerably more space. That gap has widened over the decade as condo prices pulled ahead.
¥0¥100k¥200k¥300k2007200920112013201520172019202120232025
Show data table
YearCondoHouseLand
2007¥176k/m²¥200k/m²¥96k/m²
2008¥200k/m²¥170k/m²¥90k/m²
2009¥186k/m²¥174k/m²¥90k/m²
2010¥193k/m²¥177k/m²¥82k/m²
2011¥180k/m²¥163k/m²¥78k/m²
2012¥171k/m²¥157k/m²¥82k/m²
2013¥187k/m²¥161k/m²¥76k/m²
2014¥192k/m²¥160k/m²¥74k/m²
2015¥186k/m²¥157k/m²¥70k/m²
2016¥193k/m²¥150k/m²¥75k/m²
2017¥186k/m²¥173k/m²¥70k/m²
2018¥190k/m²¥172k/m²¥67k/m²
2019¥194k/m²¥176k/m²¥73k/m²
2020¥243k/m²¥163k/m²¥70k/m²
2021¥218k/m²¥160k/m²¥75k/m²
2022¥215k/m²¥162k/m²¥76k/m²
2023¥240k/m²¥165k/m²¥82k/m²
2024¥220k/m²¥160k/m²¥78k/m²
2025¥214k/m²¥153k/m²¥80k/m²
2026 (partial)¥243k/m²¥147k/m²¥82k/m²
Price per m² by building age (2021–2025 sales)Houses bottom out at around 30 years — House prices per m² drop about 60% from new by age 30, then flatten, because by then buyers are mostly paying for the land. A house older than that costs little more than its plot, a good option if you plan to renovate or rebuild.
¥0¥100k¥200k¥300k¥400k05101520253035404550
Show data table
Building age (years)CondoHouse
0–¥305k/m²
1–¥300k/m²
2–¥293k/m²
3–¥267k/m²
5–¥254k/m²
6¥390k/m²¥259k/m²
7–¥232k/m²
10–¥239k/m²
11–¥233k/m²
12¥306k/m²¥227k/m²
13¥300k/m²¥186k/m²
14¥300k/m²¥179k/m²
15¥317k/m²¥167k/m²
16¥267k/m²¥204k/m²
17¥337k/m²¥163k/m²
18¥262k/m²¥161k/m²
19¥229k/m²¥183k/m²
20¥270k/m²¥166k/m²
21¥253k/m²¥146k/m²
22–¥138k/m²
23–¥156k/m²
24¥246k/m²¥147k/m²
25¥246k/m²¥144k/m²
26–¥134k/m²
27¥183k/m²¥146k/m²
28¥207k/m²¥119k/m²
29¥186k/m²¥140k/m²
30¥141k/m²¥150k/m²
31¥138k/m²¥112k/m²
32¥120k/m²¥111k/m²
33¥139k/m²¥106k/m²
34¥131k/m²¥116k/m²
35¥127k/m²¥115k/m²
36¥107k/m²¥109k/m²
37¥100k/m²¥95k/m²
38–¥123k/m²
39–¥93k/m²
40¥135k/m²¥88k/m²
41¥85k/m²¥111k/m²
42–¥113k/m²
43–¥107k/m²
44–¥89k/m²
45–¥90k/m²
46–¥86k/m²
47–¥57k/m²
48–¥71k/m²
49–¥95k/m²
50–¥86k/m²
Condo price per m² by construction period
¥0¥100k¥200k¥300k¥400k2007200920112013201520172019202120232025

Each line follows buildings from one construction period over time. 1981 is when Japan's current earthquake-resistance standard (shin-taishin) took effect.

Show data table
Year1981-20002001-2010
2007¥175k/m²–
2008¥185k/m²¥286k/m²
2009¥164k/m²¥306k/m²
2010¥158k/m²¥307k/m²
2011¥143k/m²¥288k/m²
2012¥147k/m²¥267k/m²
2013¥156k/m²¥262k/m²
2014¥150k/m²¥250k/m²
2015¥147k/m²¥257k/m²
2016¥160k/m²¥283k/m²
2017¥147k/m²¥313k/m²
2018¥156k/m²¥267k/m²
2019¥150k/m²¥259k/m²
2020¥184k/m²¥282k/m²
2021¥157k/m²¥282k/m²
2022¥147k/m²¥273k/m²
2023¥157k/m²¥300k/m²
2024¥158k/m²¥285k/m²
2025¥136k/m²¥305k/m²
2026 (partial)¥164k/m²–
House price per m² by construction period
¥0¥100k¥200k¥300k2007200920112013201520172019202120232025

Each line follows buildings from one construction period over time. 1981 is when Japan's current earthquake-resistance standard (shin-taishin) took effect.

Show data table
Year1971-19801981-20002001-20102011-2020
2007¥157k/m²¥168k/m²¥260k/m²–
2008¥120k/m²¥149k/m²¥258k/m²–
2009¥135k/m²¥146k/m²¥268k/m²–
2010¥133k/m²¥135k/m²¥255k/m²¥259k/m²
2011¥114k/m²¥137k/m²¥221k/m²¥260k/m²
2012¥113k/m²¥124k/m²¥214k/m²¥259k/m²
2013¥113k/m²¥130k/m²¥175k/m²¥255k/m²
2014¥100k/m²¥133k/m²¥192k/m²¥256k/m²
2015¥102k/m²¥138k/m²¥192k/m²¥257k/m²
2016¥110k/m²¥129k/m²¥179k/m²¥263k/m²
2017¥97k/m²¥130k/m²¥192k/m²¥270k/m²
2018¥99k/m²¥129k/m²¥191k/m²¥283k/m²
2019¥73k/m²¥121k/m²¥185k/m²¥280k/m²
2020¥92k/m²¥125k/m²¥181k/m²¥276k/m²
2021¥93k/m²¥123k/m²¥163k/m²¥287k/m²
2022¥88k/m²¥129k/m²¥158k/m²¥231k/m²
2023¥94k/m²¥133k/m²¥165k/m²¥240k/m²
2024¥86k/m²¥113k/m²¥150k/m²–
2025¥86k/m²¥100k/m²¥174k/m²¥240k/m²
2026 (partial)¥76k/m²¥120k/m²––

Prices near train stations in Matsuyama City

Sales from 2023–2025, grouped by nearest station.

StationMedian used condo priceCondo price per m²Median house price (land + building)Walk (min)Sales
Iyo Tachibana (いよ立花)¥14.0M¥175k/m²¥22.0M8106
Yogo(Ehime) (余戸)––¥23.0M12102
Doida (土居田)¥10.3M¥148k/m²¥28.0M1097
Hommachi 6 (本町6丁目)¥8.3M¥141k/m²¥20.0M1281
Katsuyamacho (勝山町)¥31.5M¥424k/m²¥24.0M871
Kinuyama (衣山)¥3.7M¥127k/m²¥23.0M1166
Dogo Park (道後公園)¥19.0M¥273k/m²¥29.0M1165
Fukuonji (福音寺)––¥24.0M1463
Yamanishi (山西)––¥24.0M1358
Kita Kume (北久米)¥5.8M¥100k/m²¥23.0M1857
Dogo Onsen (道後温泉)¥8.7M¥158k/m²¥16.5M1357
Ichitsubo (市坪)––¥25.0M1556
Iyo Wake (伊予和気)––¥22.0M2053
Mitsu (三津)¥7.8M¥130k/m²¥8.5M853
Dobashi(Ehime) (土橋(愛媛))¥20.0M¥286k/m²¥33.0M940

Used condo prices by layout in Matsuyama City

Sales from 2023–2025.

LayoutMedian used condo priceTypical sizeSales
3LDK¥19.0M70 m²166
2LDK¥19.5M65 m²48
4LDK¥16.0M85 m²45
1K¥2.0M20 m²39
1LDK¥14.5M45 m²14
1DK¥3.2M30 m²13

How much does an apartment cost in Matsuyama City?

The median used condo (mansion) in Matsuyama City sold for ¥14.0M in 2025, about ¥214k/m², based on 139 recorded sales.

How much does a house cost in Matsuyama City?

The median house sale, including the land, was ¥21.5M in 2025 across 406 sales.

Are property prices in Matsuyama City going up?

Over the five years to 2025, condo prices per m² changed -11.8% and residential land prices changed +14.3%.

About this data

Figures are medians of real transactions reported to Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) through its quarterly price survey. House prices per m² divide the total price (land and building) by the floor area. Medians based on fewer than 20 sales are not shown. The latest quarters are preliminary and are revised as more survey responses arrive.

Information only, not investment advice.