Ito City Housing Market Report 2025
Data updated 2026-11-10 · Source: MLIT transaction price survey, 2005 Q3–2026 Q2
Key figures for 2025
- Median house price (land + building)
- ¥8.5M
- +6.3% vs 2024
- Residential land per m² (sales)
- ¥12k/m²
- 0.0% over 5 years
- Transactions in 2025
- 289
- #24 of 30 areas in Shizuoka by price per m²
What the data says
A long, slow decline
House prices per m² have been falling for a decade, by about 2.4% a year recently. Prices are low, but resale values are likely to keep easing, so buy here to live, not as an investment.
Lagging Shizuoka
Per m², houses here are 47% below the Shizuoka average. Ten years ago the gap was 36%, so Ito City has been falling behind the rest of Shizuoka.
A modest station premium
Houses within a 5-minute walk of a station sell for about 3% more per m² than those 11–15 minutes away. The penalty for a longer walk is mild, so it is worth widening your search radius.
Sales are thinning out
Transactions are down about 9% on the previous three years. Fewer sales mean less choice and slower resale, so allow more time to sell later.
What a typical purchase costs
Half of all house sales last year were between ¥3.0M and ¥16.0M. Listings outside that range are either unusual properties or worth a closer look.
A shrinking population
The population fell 6.6% between 2020 and 2025 (−4.5% for the wider area). Moves in and out roughly balanced in 2025.
Many abandoned homes
39.5% of homes were empty in 2023 (16.7% for the wider area), and 10.3% were empty without being for rent, for sale or used as second homes. That is a high share of truly abandoned homes (akiya), a sign of weak demand. Cheap houses are easy to find, but resale can be slow. About 21.5% of homes are second homes, which points to a resort or holiday-home market.
Moderate earthquake risk
The government's seismic model gives a 26% chance of shaking of intensity 6-lower or stronger in the next 30 years (72% for the wider area). Post-1981 buildings are designed for this level of shaking, but check ground conditions and insurance.
Official land prices are still falling
On the government's fixed benchmark sites, which are valued the same way every year, residential land prices changed 0% in the year to January 2026 and -3% over five years. Because these sites don't change, this is the cleanest measure of land value trends.
Significant flood risk
Of the official land-price benchmark sites here, which sit in typical neighbourhoods, 38% are inside the worst-case flood zone, 25% are in a tsunami inundation zone. Most worst-case flood zones are shallow (under 0.5 m) at the edges, so depth matters as much as the share. Check the hazard map for any specific address before buying.
Living in Ito City: people, homes and risks
- Population 2025
- 61,192
- -6.6% since 2020
- Shizuoka: -4.5%
- Net moves in 2025
- -22
- -0.36 per 1,000 residents
- Shizuoka: -1.93
- Vacant homes (2023)
- 39.5%
- 10.3% empty and not for rent or sale
- Shizuoka: 16.7%
- Median rent (2023)
- ¥46k
- per month, all rented homes
- Shizuoka: ¥53k
- Strong earthquake risk
- 26.1%
- chance of shaking of intensity 6-lower or more within 30 years
- Shizuoka: 72.1%
- Official land price 2026
- ¥59k/m²
- -0.1% in a year · -2.7% in 5 years
- Shizuoka: ¥64k/m²
- Flood exposure
- 37.5%
- of 8 benchmark sites in a worst-case flood zone (0.0% 3 m or deeper)
- Shizuoka: 44.4%
- Tsunami exposure
- 25.0%
- of 8 benchmark sites in a tsunami inundation zone
- Shizuoka: 6.0%
- Landslide exposure
- 0.0%
- of 8 benchmark sites in a landslide warning area
- Shizuoka: 1.5%
Check flood, landslide and tsunami zones for a specific address on the government hazard map ↗
Sources: 2025 Census (preliminary), 2025 Internal Migration Report, 2023 Housing and Land Survey (Statistics Bureau of Japan); J-SHIS seismic hazard model (NIED, 2024); Land Price Publication (MLIT). Earthquake probability is measured at the municipal center.
Example sales in Ito City
Real transactions from the last four quarters, picked near the lower (20th percentile), middle and upper (80th percentile) price points. Locations are shown at district level, as published by MLIT.
House
¥2.8M
¥25k/m²
- Ogi
- Minami Ito
- Land 180 m² · floor 110 m²
- Built 1991 (34 yrs) · Wood
¥9.5M
¥53k/m²
- Ohara
- Ito · 29 min walk
- Land 330 m² · floor 180 m²
- Built 1960 (65 yrs) · Wood
¥21.0M
¥45k/m²
- Okahirocho
- Ito · 9 min walk
- Land 175 m² · floor 470 m²
- Built 1994 (32 yrs) · RC
Show data table
| Year | House |
|---|---|
| 2007 | ¥18.0M |
| 2008 | ¥16.0M |
| 2009 | ¥15.0M |
| 2010 | ¥14.0M |
| 2011 | ¥13.0M |
| 2012 | ¥12.0M |
| 2013 | ¥12.0M |
| 2014 | ¥12.0M |
| 2015 | ¥12.0M |
| 2016 | ¥10.0M |
| 2017 | ¥10.5M |
| 2018 | ¥9.3M |
| 2019 | ¥9.0M |
| 2020 | ¥8.9M |
| 2021 | ¥9.5M |
| 2022 | ¥10.0M |
| 2023 | ¥8.2M |
| 2024 | ¥9.5M |
| 2025 | ¥8.5M |
| 2026 (partial) | ¥10.0M |
Show data table
| Year | House | Land |
|---|---|---|
| 2007 | ¥162k/m² | ¥19k/m² |
| 2008 | ¥150k/m² | ¥20k/m² |
| 2009 | ¥133k/m² | ¥17k/m² |
| 2010 | ¥126k/m² | ¥15k/m² |
| 2011 | ¥125k/m² | ¥17k/m² |
| 2012 | ¥120k/m² | ¥18k/m² |
| 2013 | ¥112k/m² | ¥25k/m² |
| 2014 | ¥110k/m² | ¥19k/m² |
| 2015 | ¥91k/m² | ¥12k/m² |
| 2016 | ¥95k/m² | ¥10k/m² |
| 2017 | ¥95k/m² | ¥17k/m² |
| 2018 | ¥93k/m² | ¥17k/m² |
| 2019 | ¥80k/m² | ¥16k/m² |
| 2020 | ¥84k/m² | ¥12k/m² |
| 2021 | ¥88k/m² | ¥11k/m² |
| 2022 | ¥104k/m² | ¥9k/m² |
| 2023 | ¥80k/m² | ¥9k/m² |
| 2024 | ¥71k/m² | ¥12k/m² |
| 2025 | ¥75k/m² | ¥12k/m² |
| 2026 (partial) | ¥90k/m² | ¥12k/m² |
Show data table
| Building age (years) | House |
|---|---|
| 0 | ¥315k/m² |
| 1 | ¥305k/m² |
| 14 | ¥267k/m² |
| 16 | ¥168k/m² |
| 17 | ¥172k/m² |
| 18 | ¥212k/m² |
| 19 | ¥166k/m² |
| 20 | ¥129k/m² |
| 21 | ¥162k/m² |
| 22 | ¥136k/m² |
| 23 | ¥121k/m² |
| 24 | ¥169k/m² |
| 25 | ¥105k/m² |
| 26 | ¥97k/m² |
| 27 | ¥98k/m² |
| 28 | ¥70k/m² |
| 29 | ¥83k/m² |
| 30 | ¥100k/m² |
| 31 | ¥62k/m² |
| 32 | ¥96k/m² |
| 33 | ¥86k/m² |
| 34 | ¥70k/m² |
| 35 | ¥90k/m² |
| 36 | ¥62k/m² |
| 37 | ¥82k/m² |
| 38 | ¥74k/m² |
| 39 | ¥64k/m² |
| 40 | ¥81k/m² |
| 41 | ¥108k/m² |
| 42 | ¥61k/m² |
| 43 | ¥49k/m² |
| 44 | ¥56k/m² |
| 45 | ¥67k/m² |
| 46 | ¥34k/m² |
| 47 | ¥47k/m² |
| 48 | ¥50k/m² |
| 49 | ¥39k/m² |
| 50 | ¥50k/m² |
Each line follows buildings from one construction period over time. 1981 is when Japan's current earthquake-resistance standard (shin-taishin) took effect.
Show data table
| Year | 1971-1980 | 1981-2000 | 2001-2010 |
|---|---|---|---|
| 2007 | ¥144k/m² | ¥157k/m² | – |
| 2008 | ¥129k/m² | ¥150k/m² | ¥250k/m² |
| 2009 | ¥100k/m² | ¥132k/m² | ¥244k/m² |
| 2010 | ¥99k/m² | ¥135k/m² | ¥227k/m² |
| 2011 | ¥118k/m² | ¥120k/m² | – |
| 2012 | ¥96k/m² | ¥117k/m² | – |
| 2013 | ¥78k/m² | ¥102k/m² | ¥174k/m² |
| 2014 | ¥92k/m² | ¥103k/m² | ¥153k/m² |
| 2015 | ¥61k/m² | ¥94k/m² | ¥161k/m² |
| 2016 | ¥64k/m² | ¥92k/m² | ¥167k/m² |
| 2017 | ¥69k/m² | ¥89k/m² | ¥174k/m² |
| 2018 | ¥61k/m² | ¥92k/m² | ¥162k/m² |
| 2019 | ¥42k/m² | ¥78k/m² | ¥176k/m² |
| 2020 | ¥67k/m² | ¥81k/m² | ¥180k/m² |
| 2021 | ¥59k/m² | ¥86k/m² | ¥160k/m² |
| 2022 | ¥55k/m² | ¥112k/m² | ¥237k/m² |
| 2023 | ¥56k/m² | ¥91k/m² | ¥172k/m² |
| 2024 | ¥38k/m² | ¥75k/m² | ¥170k/m² |
| 2025 | ¥40k/m² | ¥77k/m² | ¥188k/m² |
| 2026 (partial) | ¥57k/m² | ¥87k/m² | – |
Prices near train stations in Ito City
Sales from 2023–2025, grouped by nearest station.
| Station | Median used condo price | Condo price per m² | Median house price (land + building) | Walk (min) | Sales |
|---|---|---|---|---|---|
| Izu Kogen (伊豆高原) | – | – | ¥10.0M | 18 | 198 |
| Futo (富戸) | – | – | ¥9.9M | 11 | 119 |
| Usami (宇佐美) | – | – | ¥5.0M | 10 | 89 |
| Kawana(Shizuoka) (川奈) | – | – | ¥8.2M | 15 | 88 |
| Minami Ito (南伊東) | – | – | ¥4.8M | 10 | 74 |
| Ito (伊東) | – | – | ¥9.0M | 18 | 72 |
| Jogasaki Kaigan (城ケ崎海岸) | – | – | ¥15.5M | 13 | 70 |
How much does a house cost in Ito City?
The median house sale, including the land, was ¥8.5M in 2025 across 227 sales.
Are property prices in Ito City going up?
Over the five years to 2025, residential land prices changed 0.0%.
About this data
Figures are medians of real transactions reported to Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) through its quarterly price survey. House prices per m² divide the total price (land and building) by the floor area. Medians based on fewer than 20 sales are not shown. The latest quarters are preliminary and are revised as more survey responses arrive.
Information only, not investment advice.