Matsumoto Castle, Matsumoto, Nagano
Photo: Matsumoto Castle, Matsumoto, Nagano · Nakaharu Line / Unsplash

Hakuba Housing Market 2025: A Ski Village Priced Like a City

Data updated 2026-11-10 · Source: MLIT transaction price survey, 2005 Q3–2026 Q2

Key figures for 2025

Median house price (land + building)
¥39.5M
Residential land per m² (sales)
¥22k/m²
+137.6% over 5 years
Transactions in 2025
50
#4 of 24 areas in Nagano by price per m²

A tiny, fast-rising market

Hakuba is a ski village in the Northern Alps, with about 8,400 residents. Only about 50 recorded sales a year, mostly land and houses, so figures move a lot from year to year. Even so, the direction is clear: house prices per m² are now about twice the Nagano average, up from below the average ten years ago.

Land is rising fastest

Benchmark residential land rose about 23% in the past year, the fastest rise of any city, town or village in Japan. Land sold in transactions rose from about ¥5,000 per m² in 2015 to about ¥22,000 in 2025. Foreign buyers, mainly for ski chalets and holiday lets, have driven the boom.

Houses

The median house sold for about ¥40M in 2025, up from ¥34M in 2024, on about 20 sales.

People

Population fell 2.1% between 2020 and 2025, but households grew 7%, as more single workers and newcomers settle. In 2025 more people moved out to the rest of Japan than moved in, partly because seasonal workers come and go. Sales fell about 18% in 2025.

Risks

Earthquake probability is low (about 5%), though the Itoigawa–Shizuoka fault line runs through the area. The benchmark sites in the valley are in shallow flood zones. Mountain areas also have avalanche and landslide risks that are not fully shown here.

Living in Hakuba Village, Kitaazumi County: people, homes and risks

Population 2025
8,391
-2.1% since 2020
Nagano: -4.5%
Net moves in 2025
-105
-12.51 per 1,000 residents
Nagano: -0.72
Strong earthquake risk
5.0%
chance of shaking of intensity 6-lower or more within 30 years
Nagano: 19.8%
Official land price 2026
¥18k/m²
+22.8% in a year · – in 5 years
Nagano: ¥30k/m²
Flood exposure
100.0%
of 3 benchmark sites in a worst-case flood zone (0.0% 3 m or deeper)
Nagano: 55.7%
Landslide exposure
0.0%
of 3 benchmark sites in a landslide warning area
Nagano: 7.5%

Check flood, landslide and tsunami zones for a specific address on the government hazard map ↗

Sources: 2025 Census (preliminary), 2025 Internal Migration Report, 2023 Housing and Land Survey (Statistics Bureau of Japan); J-SHIS seismic hazard model (NIED, 2024); Land Price Publication (MLIT). Earthquake probability is measured at the municipal center.

Example sales in Hakuba Village, Kitaazumi County

Real transactions from the last four quarters, picked near the lower (20th percentile), middle and upper (80th percentile) price points. Locations are shown at district level, as published by MLIT.

House

Lower-priced2026 Q1

¥4.0M

¥47k/m²

  • Oaza Hokujo
  • Hakubaoike
  • Land 1100 m² · floor 85 m²
  • Built 1975 (51 yrs) · Light steel
Typical2025 Q4

¥39.0M

¥236k/m²

  • Oaza Hokujo
  • Hakuba · 4 min walk
  • Land 200 m² · floor 165 m²
  • Built 1973 (52 yrs) · Wood
Higher-priced2025 Q4

¥77.0M

¥395k/m²

  • Oaza Hokujo
  • Hakuba
  • Land 410 m² · floor 195 m²
  • Built 1997 (28 yrs) · Wood
Median transaction price by year
¥0¥10.0M¥20.0M¥30.0M¥40.0M2007200920112013201520172019202120232025
Show data table
YearHouse
2007–
2008–
2009–
2010¥7.8M
2011–
2012–
2013–
2014–
2015–
2016¥11.0M
2017–
2018¥9.5M
2019¥9.0M
2020¥13.0M
2021¥13.0M
2022¥19.0M
2023–
2024¥34.0M
2025¥39.5M
Median price per m² by year
¥0¥100k¥200k¥300k¥400k2007200920112013201520172019202120232025
Show data table
YearHouseLand
2007–¥7k/m²
2008–¥10k/m²
2009–¥8k/m²
2010¥52k/m²–
2011–¥7k/m²
2012–¥3k/m²
2013–¥6k/m²
2014–¥4k/m²
2015–¥5k/m²
2016¥78k/m²¥5k/m²
2017–¥6k/m²
2018¥76k/m²¥8k/m²
2019¥84k/m²¥8k/m²
2020¥98k/m²¥9k/m²
2021¥110k/m²¥7k/m²
2022¥133k/m²¥9k/m²
2023–¥11k/m²
2024¥209k/m²¥16k/m²
2025¥307k/m²¥22k/m²

Prices near train stations in Hakuba Village, Kitaazumi County

Sales from 2023–2025, grouped by nearest station.

StationMedian used condo priceCondo price per m²Median house price (land + building)Walk (min)Sales
Hakuba (白馬)––¥40.0M1339

How much does a house cost in Hakuba Village, Kitaazumi County?

The median house sale, including the land, was ¥39.5M in 2025 across 20 sales.

Are property prices in Hakuba Village, Kitaazumi County going up?

Over the five years to 2025, residential land prices changed +137.6%.

About this data

Figures are medians of real transactions reported to Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) through its quarterly price survey. House prices per m² divide the total price (land and building) by the floor area. Medians based on fewer than 20 sales are not shown. The latest quarters are preliminary and are revised as more survey responses arrive.

Information only, not investment advice.