Shinkyo Bridge, Nikko, Tochigi
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Nasu Town, Nasu County Housing Market Report 2025

Data updated 2026-11-10 · Source: MLIT transaction price survey, 2005 Q3–2026 Q2

Key figures for 2025

Median house price (land + building)
¥7.0M
Residential land per m² (sales)
¥3k/m²
+294.7% over 5 years
Transactions in 2025
181
#15 of 17 areas in Tochigi by price per m²

What the data says

Price growth is speeding up

House values per m² have risen about 3.2% a year over the past five years, faster than the 0.4% a year of the five years before. Buyers waiting for a dip have so far been paying more each year, and that has not yet changed.

Outperforming Tochigi

Per m², houses here are 33% below the Tochigi average. The discount has shrunk from 46% ten years ago, so Nasu Town, Nasu County is catching up with its surroundings.

Sales are thinning out

Transactions are down about 36% on the previous three years. Fewer sales mean less choice and slower resale, so allow more time to sell later.

What a typical purchase costs

Half of all house sales last year were between ¥4.4M and ¥13.3M. Listings outside that range are either unusual properties or worth a closer look.

A shrinking population

The population fell 7.3% between 2020 and 2025 (−3.5% for the wider area). More people moved out than in during 2025 (about 3.8 per 1,000 residents), which weakens long-term housing demand. Households still grew 2.4% as people live in smaller households, which supports demand for smaller homes even as the population shrinks.

Many abandoned homes

61.7% of homes were empty in 2023 (16.9% for the wider area), and 17.3% were empty without being for rent, for sale or used as second homes. That is a high share of truly abandoned homes (akiya), a sign of weak demand. Cheap houses are easy to find, but resale can be slow. About 41.7% of homes are second homes, which points to a resort or holiday-home market.

Lower earthquake risk

The government's seismic model gives a 11% chance of shaking of intensity 6-lower or stronger in the next 30 years (17% for the wider area). This is low by Japanese standards, although no part of Japan is free of earthquake risk.

Living in Nasu Town, Nasu County: people, homes and risks

Population 2025
22,211
-7.3% since 2020
Tochigi: -3.5%
Net moves in 2025
-84
-3.78 per 1,000 residents
Tochigi: -1.08
Vacant homes (2023)
61.7%
17.3% empty and not for rent or sale
Tochigi: 16.9%
Median rent (2023)
¥8k
per month, all rented homes
Tochigi: ¥48k
Strong earthquake risk
11.3%
chance of shaking of intensity 6-lower or more within 30 years
Tochigi: 16.5%
Official land price 2026
¥13k/m²
-0.8% in a year · – in 5 years
Tochigi: ¥29k/m²
Flood exposure
0.0%
of 3 benchmark sites in a worst-case flood zone (0.0% 3 m or deeper)
Tochigi: 31.1%
Landslide exposure
0.0%
of 3 benchmark sites in a landslide warning area
Tochigi: 0.7%

Check flood, landslide and tsunami zones for a specific address on the government hazard map ↗

Sources: 2025 Census (preliminary), 2025 Internal Migration Report, 2023 Housing and Land Survey (Statistics Bureau of Japan); J-SHIS seismic hazard model (NIED, 2024); Land Price Publication (MLIT). Earthquake probability is measured at the municipal center.

Example sales in Nasu Town, Nasu County

Real transactions from the last four quarters, picked near the lower (20th percentile), middle and upper (80th percentile) price points. Locations are shown at district level, as published by MLIT.

House

Lower-priced2026 Q1

¥3.7M

¥53k/m²

  • Oaza Oshima
  • Kurodahara
  • Land 410 m² · floor 70 m²
  • Built 1996 (30 yrs) · Wood
Typical2026 Q1

¥7.5M

¥88k/m²

  • Oaza Takakuhe
  • Kurodahara
  • Land 400 m² · floor 85 m²
  • Built 1997 (29 yrs) · Wood
Higher-priced2026 Q1

¥15.0M

¥56k/m²

  • Oaza Takaku
  • Kuroiso
  • Land 1300 m² · floor 270 m²
  • Built 1981 (45 yrs) · Wood
Median transaction price by year
¥0¥5.0M¥10.0M¥15.0M2007200920112013201520172019202120232025
Show data table
YearHouse
2007¥13.0M
2008¥9.3M
2009¥9.0M
2010¥9.0M
2011¥8.0M
2012¥6.8M
2013¥6.1M
2014¥7.5M
2015¥6.0M
2016¥6.0M
2017¥6.3M
2018¥5.8M
2019¥6.5M
2020¥6.5M
2021¥6.0M
2022¥6.2M
2023¥6.5M
2024¥7.4M
2025¥7.0M
Median price per m² by year
¥0¥50k¥100k¥150k2007200920112013201520172019202120232025
Show data table
YearHouseLand
2007¥143k/m²¥6k/m²
2008¥93k/m²¥6k/m²
2009¥94k/m²¥6k/m²
2010¥100k/m²¥4k/m²
2011¥100k/m²¥5k/m²
2012¥81k/m²¥5k/m²
2013¥83k/m²¥3k/m²
2014¥80k/m²¥4k/m²
2015¥77k/m²¥4k/m²
2016¥75k/m²¥3k/m²
2017¥72k/m²¥3k/m²
2018¥64k/m²¥3k/m²
2019¥77k/m²¥2k/m²
2020¥76k/m²¥760/m²
2021¥72k/m²¥490/m²
2022¥79k/m²¥900/m²
2023¥74k/m²¥1k/m²
2024¥89k/m²¥1k/m²
2025¥90k/m²¥3k/m²
Price per m² by building age (2021–2025 sales)
¥0¥50k¥100k¥150k¥200k162024283236404448
Show data table
Building age (years)House
16¥90k/m²
17¥173k/m²
18¥163k/m²
19¥119k/m²
20¥124k/m²
21¥113k/m²
22¥91k/m²
23¥76k/m²
24¥71k/m²
25¥83k/m²
26¥81k/m²
27¥53k/m²
28¥83k/m²
29¥69k/m²
30¥59k/m²
31¥59k/m²
32¥49k/m²
33¥88k/m²
34¥88k/m²
35¥100k/m²
36¥100k/m²
50¥40k/m²
House price per m² by construction period
¥0¥50k¥100k¥150k¥200k2007200920112013201520172019202120232025

Each line follows buildings from one construction period over time. 1981 is when Japan's current earthquake-resistance standard (shin-taishin) took effect.

Show data table
Year1981-20002001-2010
2007¥120k/m²–
2008¥100k/m²–
2010¥103k/m²–
2011¥101k/m²–
2012¥76k/m²–
2013¥72k/m²–
2014¥74k/m²¥130k/m²
2015¥73k/m²¥125k/m²
2016¥73k/m²¥127k/m²
2017¥66k/m²¥114k/m²
2018¥62k/m²¥110k/m²
2019¥65k/m²¥129k/m²
2020¥73k/m²¥137k/m²
2021¥63k/m²¥114k/m²
2022¥72k/m²¥118k/m²
2023¥72k/m²¥141k/m²
2024¥77k/m²¥171k/m²
2025¥84k/m²–

Prices near train stations in Nasu Town, Nasu County

Sales from 2023–2025, grouped by nearest station.

StationMedian used condo priceCondo price per m²Median house price (land + building)Walk (min)Sales
Kuroiso (黒磯)––¥7.5M–234
Takaku (高久)––¥7.2M1974
Kurodahara (黒田原)––¥7.3M1872
Toyohara (豊原)––¥4.9M1922

How much does a house cost in Nasu Town, Nasu County?

The median house sale, including the land, was ¥7.0M in 2025 across 116 sales.

Are property prices in Nasu Town, Nasu County going up?

Over the five years to 2025, residential land prices changed +294.7%.

About this data

Figures are medians of real transactions reported to Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) through its quarterly price survey. House prices per m² divide the total price (land and building) by the floor area. Medians based on fewer than 20 sales are not shown. The latest quarters are preliminary and are revised as more survey responses arrive.

Information only, not investment advice.